Generation Z and our growing businesses | | - | Footstep Training

Generation Z (those born between 1995 and 2010) are thought to be entrepreneurial, empathetic, creative and self-starters. They have grown up in a rapidly changing world and many are far more adept with technology than their older peers. Businesses should already be thinking about how this generation will impact them and how management roles will evolve to accommodate these forward-thinking young people.
Research suggests that a majority of this generation expect to receive formal training and a clear career path progression when starting a new job. They are looking for a sense of fulfillment and flexible working hours, with a desire to work more collaboratively and creatively than any other previous generation. For some businesses this could be a huge cultural shift and leaders and emerging leaders should begin to mold their strategy around attracting these bright young people to work for them and not the competition.
You can read more about this and find ways of making your business future proof by visiting for innovation research and advice.


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